Chatak

Chatak” is a Marathi word meaning hooked, in this case on delicious sweet, and savory Maharashtrian delicacies.
Chatak strives to bring out the nostalgia of grandma’s laddoos & the childhood joy of gobbling on Diwali sweets through their delectable variety of traditional Indian snack items.

Project Includes

Brand Identity & Strategy

Logo Design

Illustration

Brand Guidelines

Brand Experience Design

Packaging

Print Collateral

Digital Media

Logo & Brand Identity

The brand Chatak saw the need for wholesome snacking options between lunch and dinner. Snack alternatives from Chatak are distinctive, healthful, and free of chemicals and preservatives. They are everyone’s “snack life crisis” ultimate fix.

Chatak is committed to serving the most authentic taste of India through its products.

Brand Experience Design

All of their products continue to be simple. The ingredients and recipes were chosen to highlight these concepts, and they are still used today. It is guaranteed that every one of their goods is natural, healthful, and has a homemade feel about it.

However, the Chatak brand encompasses more than just cuisine. They continue to feel like a true family business by fostering a strong sense of community and helping their employees. As they work together to serve countless generations of satisfied connoisseurs in Maharashtra and maintain a position as the nation’s most cherished snack-food brand.

The old proverb “The route to one’s heart is through one’s stomach” applies here. Chatak will stop at nothing to gain your hearts.