Ivina
“Ivina” is an Indian Food & Snacks Brand that wants to join the market with their tiffin cake items. Mr. Biswarup Mondal approached us to craft a cake brand packaging that embodies its Indian sense of happiness but is also familiar enough to have mass-market appeal.
We used a variety of consumer touchpoints to transmit the brand’s distinctive voice and essence naturally through thematic writing, drawings, and images. In addition to packing, we essentially provide the cake packs with a premium appearance that is also approachable to schoolchildren.
Project Includes
Brand Identity & Strategy
Brand Name & Messaging
Research
Positioning
Logo Design
Illustration
Brand Experience Design
Packaging
Branded Environments
Print Collateral
Digital Media
Logo & Brand Identity
“Ivina” is an Indian name and the meaning of this name is “Evening”.
The name also makes references to creativity and the arts. The logo was created to convey a joyful, pleasant feel that reflects the deliciousness of all of their products.
Brand Experience Design
Ivina is more than just a cake-related brand.
They planned to eventually diversify their business to include all kinds of packaged foods. They pledge to provide the highest-quality goods at fair pricing.
Their entire line is often intended for the mass market. Every single one of their products is guaranteed to be healthy, natural, and have a handcrafted feel to it.
Gallery
